A tracker for paid traffic. See every click, match every result.

Trackscales brings click tracking, conversion matching, reporting and spend into one place. Here is how each part works and what problem it solves.

01 Click tracking

Every click gets its own ID

The problem: Ad platforms report totals, not individual clicks. You cannot trace a single click to a sale.

Trackscales creates a unique click ID for every click and stores it with the time, offer, advertiser, tracking domain, device, browser and approximate country, region and city. The click appears in the click log within seconds.

Search every report by click ID
Sub IDs sub1 to sub5 and source ID for traffic splitting
Copy any click ID with one click

Click ID	Time	Country	Status
`6f2a91c4`	10:42:18	AE	Converted
`b81e07d2`	10:42:11	GB	No conversion
`3c9d55aa`	10:41:57	US	Converted
`e04f1b39`	10:41:40	CA	No conversion

Illustration

02 Conversion matching

Server-to-server postbacks

The problem: Browser pixels and cookies are often blocked, and results go missing.

When a visitor signs up or buys, the advertiser or network sends a postback to Trackscales with the click ID, the event, a transaction ID and the value. We match it to the original click and count it once.

Duplicate transaction IDs are rejected
Optional secret key per advertiser
Ready-made postback setups for common network platforms

Advertiser

Visitor signs up or buys

→

Postback

Server message with the click ID and result

Trackscales matches the click ID, rejects duplicates and adds the result to reports

03 Repeat and pending results

Clean handling when one click converts more than once

The problem: Some campaigns pay for several actions per click, and some results need checking before they count.

Each repeat conversion on the same click gets its own row with a clear tag. If an offer uses manual approval, repeat conversions wait in an approval queue, and only approved repeats are counted.

Repeat #2, #3 tags on extra conversions
Approve or reject repeats from one queue
Rejected results are never counted

Result	What happens
First conversion	Counted at once
Repeat conversion	Own row, tagged
Pending repeat	Waits for approval, if set
Duplicate txn ID	Rejected

04 Reports

Reports that answer real questions

The problem: Raw numbers spread over many systems take hours to compare.

Offer, conversion, click ID and click log reports, all with filters for date range, time zone, offer, advertiser, partner and sub IDs. Numbers link through: click an offer's conversions to open the matching conversion report.

Offer report: clicks, conversions, CR, revenue
Conversion report: every result with its click
Platform report: numbers pulled from connected networks

Spend$8,400

Revenue$11,620

Profit$3,220 ROI 38%

Illustration with sample data

05 Google Ads tracking

A compliant path for Google Ads

The problem: Google Ads only accepts trackers that send visitors straight to the visible destination.

Google Ads clicks use go.trackscales.com/gclick with a visible redirect_url parameter. The tracker checks the request, records the click and answers with one 302 redirect to that exact URL. Invalid requests get an error, never a fallback page.

Only host go.trackscales.com, only path /gclick
Destination domain checked on our server
No geo, device or duplicate redirects

# Request from Google Ads (parallel tracking)
GET /gclick?offer_id=OFFER_ID&redirect_url=https%3A%2F%2Fshop.example%2F
Host: go.trackscales.com

# Trackscales response
HTTP/1.1 302 Found
Location: https://shop.example/

One hop, straight to redirect_url
No undisclosed intermediate hops
Errors instead of fallback pages

Inside the dashboard

How the dashboard looks

The dashboard is private. These illustrations show its main screens with sample data.

Illustration of the Trackscales offers list with clicks and conversions — Offers: each campaign with its clicks, conversions and tracking link. Illustration with sample data.

Illustration of the Trackscales click ID report — Click ID report: every click with its status. Illustration with sample data.

Illustration of the Trackscales conversion report — Conversion report: results matched to clicks. Illustration with sample data.

Want a closer look?

Ask us anything about the tracker and how we use it.